Modern marketing techniques or strategies are responses to how Essay

Modern marketing techniques or strategies are responses to how consumers try to satisfy their needs and wants - Essay Example Through these marketing strategies, we are able to learn the emotional feeling of the consumer about the products and know the exact reason why they have chosen the product since the approaches captures both the experience of the customer and the response thereof. The modern marketing techniques also have a way of connecting the brands of the product to the consumers as they sell plainly to the consumers the product. They give test on products to the consumers to smell, touch, apply or taste without demanding that they purchase the product first (Harris 2009). The modern techniques in marketing may be costly yet very effective; this is because the benefits in terms of increased sales are likely to outweigh the initial investment. The other reason that this form of marketing strategy is better that the traditional approach is that they are less risky. Customers normally love testing before buying and one can be sure that once a customer has had a taste of the product and it fits their taste and preferences they will surely notice the brand existence and go right for that product (Rainey & Salaris 2004). It is a proven fact that products which are available for consumers to test first before buying record the highest sales as opposed to those requiring purchase before testing. This is because customer interactions will normally intensify as they test the product giving them a more memorable brand experience (Harris 2009). Modern marketing is therefore responsible for increasing sales by ensuring that customers go along with the company in terms of their goals and objectives (Sturm, 2004). This they do through engagements and fostered...This media has helped the banks to reach so many customers since the customers are able to interact with their products and brands through the media used. The banks have well grounded plans for social marketing campaigns which are In line with the goals of the banks. These have enabled the banks to have a well laid down plan to ach ieve their goals with very clear marketing plans (Sturm 2004). The marketing plans through the social media have helped the businesses through a number of goals such as website traffic, conversions, creation of brand awareness, creation of brand identity and positivity in brand associations and finally, the enabled communication and interaction with the key stakeholders in the market (Merrett 2002). The banking industry is quite volatile and the social media marketing is as well quite unpredictable when not planned well. This has ensured that the planning departments of the banks are quite endowed with resources to enable them act with precision when it comes to social media marketing (Merrett 2002). The social media marketing tools used by the banks apart from being well planned are endowed with content together with conspicuous brand image which has enabled the banks extend their influence in the market. These have in the long run enabled the bank track competition of fellow competitors in the banking industry. In addition, the banks through its analytics have been in the position of determining its success (Sturm 2004).